Colored hair is much more susceptible to damage than unprocessed, virgin hair. That’s because during coloring, the structure of your hair is changed, so that the colorants can be delivered to the core of each hair strand. Every additional stress and strain causes further damage. Ojon ™ hair scientists have formulated a breakthrough technology that actually helps seal in color to keep it vibrant and true for up to 6 weeks. First, nature’s golden elixir helps repair damage. Then it amps up the shine-boosting benefits of Tahitian Monoi. Enjoy the fresh, green aroma of Neroli, Petit Grain and Violet Leaf. It was long believed that harsh ingredients and sulfates in shampoos, heat styling and sun exposure were enemies of color-treated hair. But now we know differently. It is water exposure that is responsible for the majority of color loss. When hair’s protective cuticle is compromised, as it is when hair is frequently color treated, water easily enters hair’s cortex, stealing color and washing it away. Ojon™ Color Sustain™ Color Revealing Shampoo actually helps protect color vibrancy during washing.